SEO or search engine optimization is one of the most critical components of all digital marketing strategies. It refers to the technique of boosting the search engine ranking of a website, increasing overall visibility, and helping businesses get more leads. To rank higher on the SERPs, you need to create an effective SEO campaign strategy.
One of the most important factors to achieve long-term success with SEO is to know how to launch effective SEO campaigns. Creating an SEO campaign strategy can be quite a daunting task, especially if you are a beginner. Thus, in this article, we will talk about the steps you need to follow to implement a results-driving and highly effective SEO campaign.
What Is An SEO Campaign?
An SEO campaign is a set of predefined steps that you need to follow in order to improve your website’s rankings on the search engines’ results pages.
A robust SEO campaign encompasses creating compelling content, enhancing the structure of a website, attracting backlinks, and getting more organic traffic.
To get the best results, you must approach the SEO campaign like a project and track each milestone achieved.
Many businesses wonder how to run an effective SEO campaign strategy, and they often make the mistake of expecting positive results in a short time.
Every business is unique, and so are the strategies used to promote it. That said, no two SEO campaigns are the same. When planning an SEO campaign, you should know that it is a long-term process and takes a lot of time. Also, you will have to make continuous efforts to reach the top and retain that position.
Let us know how you can create an SEO campaign suitable for your business and the importance of creating one.
How To Create An SEO Campaign?
An SEO campaign consists of several parts: keyword research, content audit, on-page optimization, SEO analysis, backlinking, and several other considerations. The primary objective of SEO practices is to improve the ranking on search engines.
Note: Different search engines have different algorithms in place, most of which are similar. However, you will have to work on your website according to the search engine you primarily want to target.
Almost 64% of the marketers create SEO campaigns because these campaigns enable them to hit multiple Key Performance Indicators, which include enhancing conversion rate, making your website rank for multiple and relevant keywords, increasing organic traffic, and much more. One of the appealing SEO factors is that it is a cost-effective solution and helps businesses achieve more than one goal.
Now that we know the basics of an SEO campaign let us get started with creating one. Keep reading to know how exactly you can start an SEO campaign. Let us dive in!
#Step 1: Keyword Research
Keywords are the main ingredient of your SEO campaign recipe. To create a successful SEO campaign, you will need keywords that are highly relevant to your business. Keyword research is the first step to establish a robust SEO campaign.
Tip: Make a list of the top 10 targeted keywords and get started with those.
You can choose to use Google Keyword Planner to get started with looking for keywords. This tool is free to use and a Google product. The best part of using this tool is that the data comes directly from Google.
You are just required to enter a word or a phrase related to which you are looking for keywords, and you will get a list of probable keywords that you can use in your campaigns. From this list, you can choose to jot down 5-10 keywords that are highly relevant to your business and prove beneficial for your campaign.
Looking for long-tail keywords is recommended too. You can find long-tail keywords using another tool, KeywordFinder. The tool is specifically designed to give you lots of keyword ideas.
Tip: Stealing the keywords from your competitors is a good idea too.
Tools like SEMRush and Ahrefs help businesses look for the keywords their competitors are ranking on. Irrespective of the tool you decide to use, the process is the same for both. You will have to feed in the competitor name who is doing great from an SEO perspective, and you will get a complete list of keywords for which their website is ranking.
Choose top keywords after analyzing the customer intent, Keyword difficulty, search volume, customer fit, and competition.
#Step 2: Publish Quality Content
We already have a list of the top 10 keywords. Now it’s time to create compelling content for the visitors. You should optimize your content around the keywords that you have shortlisted.
The question arises:
How can you create content that is primed to rank?
Let us know how to do that.
Gone are the days when publishing a 500-word blog would do the job. In one of the research, it was found that lengthy content works well on Google and has higher chances of ranking. The below picture by Backlinko describes the correlation between search engine ranking and the word count.
That being said, you cannot publish a blog of 3000 words full of fluff. Your goal should be to cover the entire topic on one page. (Well, doing that is not easy, and it requires a lot of words.)
- Choose to Create Visual Content:
No denying the fact, visual content is stealing the limelight at the moment. It works great when it comes to getting backlinks and social media shares.
- Authoritative Content Works Great:
Recently, over 100 million articles were analyzed by BuzzSumo, and they discovered two exciting things that would segregate the articles into two different categories.
One: Most of the articles have almost zero links and no social media shares.
Two: Authoritative content was the best for getting backlinks.
Now, you would ask, what is authoritative content?
Authoritative content is described as a piece of content developed by a legit expert. Content developed by experts works excellent for making an SEO campaign strategy successful. Moreover, authoritative content doesn’t contain regurgitated info and brings something new and valuable to the table.
Let us understand this further with the help of an example.
Brian Dean from Backlinko realized that the articles in voice search all contain almost repeated info. It was then that he decided to get authoritative content created on voice search. Since the content had so much new information and original stuff, it generated 2.47K backlinks, and the number is still increasing. Not only backlinks, but it generated tons of traffic as well.
#Step 3: On-Site/On-Page Optimization
After creating compelling content, you will have to work on the next phase of your SEO campaign strategy. It is optimizing content for securing a better rank on the SERP.
We are all aware, SEO keeps evolving, and it has changed considerably over the last few years. We will now know a few ways in which you can optimize your website the right way.
- Use short URLs with keywords embedded in them:
As far as on-page SEO is concerned, the importance of URLs is usually ignored. Don’t make this major mistake. They are essential beyond imagination.
URLs are pretty important when it comes to SEO. Thus, keep the URL as short as possible and include the primary keyword to the front of the URL. Also, ensure that the URL gives a meaningful sense.
Say you are writing an article on SEO, so instead of keeping your URL like “www.domain.com/what-is-search-engine-optimization-explained-in-detail/,” you can write, “www.domain.com/what-is-seo/”. Not only is the latter one short and simple, but it will also help you rank higher on the SERPs.
- Use The Primary Keyword In Meta Tag and Primary Tag
Meta Tags and Primary Tags play an important role in luring visitors to your site. They are the first things that a searcher sees when they find your page on the search engines.
No matter how good content you write, you will have no visitors on your site if the meta tags and primary tags are not attractive enough to make the visitor click on your link.
If possible, try to fit the keywords at the beginning of your title tag. This is because it is proven that search engines give more importance to words that appear early in the meta title of your web page. Thus, it would be great to start the title tag of your web page with the same keyword that you choose to target.
If you choose not to create these tags, Google will have to create one of its own by looking at the introductory part of your content. That might decrease your visitor count, and thus, it is always essential to create these tags on your own.
Also, make sure to insert your primary keyword in both the tags as it increases the click-through rate. If you are confused between two or more tags, make sure to conduct an A/B test to find out which tag is performing better.
- Embed Keywords in the first 150 words of your title:
Make sure to naturally insert your main keyword in the first 150 words of your content. This lets Google know that this particular keyword is essential, and you want your article to rank on it.
Note: Scroll up to the beginning of this article, and you will find my primary keyword “SEO Campaign Strategy” in the first 150 words.
- Internal Linking:
Internal Linking helps the visitors to navigate around your website. Also, it increases the time spent by each visitor on your site, which in turn helps boost your rankings.
These internal links also help the search engines crawl through the various web pages and see how each page on your site is structured.
However, make sure to link back your content only to relevant articles. Also, do not go overboard and link back only to one or two articles.
After optimizing the content of your webpage, you can do internal linking in two ways:
- Link other pages from the new content that you published.
- Link from other pages to the content newly published.
Such internal links help people index your content easily on the search engine. With internal linking, they send link authority around your website.
- Add Long Tail Keywords
It is comparatively easier to rank on long-tail keywords as compared to the primary and secondary keywords. Also, these keywords are much less common, and thus there is less competition to rank on them.
Here are a few examples of these keywords:
- How to lose weight in thirty days
- How to lose weight at home
- How to lose weight without exercise
A more common search term would be “How to lose weight,” which is more challenging to rank on than the terms mentioned above.
If you are a beginner, it is recommended to start with long-tail keywords. You can use various tools such as Ahrefs, Semrush, KWFinder, etc., to find suitable long-tail keywords for your content.
#Step 5: Email Marketing
To increase your reach, it is essential to do proper email marketing. Moreover, when you promote excellent content written by you and the resources you have created, you can get some fantastic backlinks.
If you think that you are creating good quality content, do not shy away from promoting it. You may never know how many influences may be able to benefit from your content. Also, your content may be the best information available on a particular topic in the entire industry.
Before starting, make sure to create a list of people that you wish to reach out to. Also, make sure to keep the first email extraordinarily professional and do not ask people to subscribe to your email list in the very first mail.
#Step 6: Track Results
You should know how your SEO campaign is performing. SEO campaign success is measured by tracking results.
Google Analytics will help you track organic traffic, and the Google Search console will enable you to track keyword ranking.
Now that you are aware of the steps you need to follow to launch your SEO campaign, let us talk about a few essential things that play an equally important role in making your campaign successful.
The Two Types Of SEO
To rank higher on the SERPs, you need to understand the work process of the two types of SEO, namely, On-site SEO and Off-site SEO work, and how you can use them to your advantage.
The first type, on-site SEO, is a method that helps optimize the content present on the website. It generally indicates the optimization of both HTML as well as the articles on the website.
On-page SEO plays a vital role in determining your position on the SERPs. Thus, it is critical to optimize your existing content regularly as per the latest rules of SEO.
Apart from these optimizations, On-site SEO also helps the readers quickly grasp the site’s purpose and understand what the site is trying to express.
If we sum up everything, then an excellent on-site SEO truly understands the user’s mood and can interpret what a user wants on his plate. A proper and well-maintained on-site SEO serves the authentic dish its user wants and in ample quantity.
Off-site SEO refers to the acts that are performed outside your website. These acts, in turn, help to improve the ranking of the contents of your site.
Optimizations for off-site SEO greatly depend upon various factors such as the user’s attitude towards the site, the reputation of the site, relevance of the subject matter, trustworthiness of the site, and the authority such as copyrighted contents, etc.
Off-site SEO matters so much because the search engines use various algorithms that keep on changing with time, and thus optimizations need to be done constantly to rank up. Since the algorithms change frequently, reputation, site popularity, the relevance of the subject matter, etc., start playing a significant role.
In order to rank higher on SERPs, you need to make sure that your site has both On-site and Off-site SEO done. Also, Google is introducing new updates every now and then. Make sure to possess adequate information about these updates and implement them accordingly to your site. If your site is not up to date as per the Google SEO updates, you might lose out on your visitors and which in turn will decrease your rankings on the search engine results page.
To launch an effective and results-driving SEO campaign, you need to be prepared to work hard and learn the ins and outs of SEO. To be successful, you need to be patient, methodological, insightful, and be armed with the right set of SEO tools. The right tools, when put to use by experienced hands, will make your SEO campaign successful. We hope that the above-mentioned tips will help you create an effective SEO campaign strategy and if you want me to plan your SEO campaign strategy for you, then please feel free to connect with me.