Are you unable to rank for the same keywords as your competitors?
Well, in that case, I have got three words that can prove to be a solution to your problem:
“Long Tail Keywords”
But, how will these long-tail keyword in SEO help in boosting the ranking of your page on the SERPs?
These keywords can drive a ton of highly converting traffic to your site, which will dramatically help you increase your business’s revenue.
All the high authority sites use these long-tail keyword in SEO to increase their traffic count.
In this guide, we will talk about what are long-tail keywords, the role of a Long tail keyword in SEO, and how you can use them to your advantage to increase your traffic count.
What Are Long-tail Keywords?
They are terms that have lower search volumes as compared to the primary keywords. Unlike common belief, the keywords that have many terms present in them are not called long-tail keywords.
Most of the searches done on search engines are quite specific and unpopular, that is, long tail.
Upon research, it was found that if a site has around 2 million keywords, most of them receive less than ten searches per month. We have demonstrated the same in the chart shown below.
Do you understand now why the less popular search terms are known as long-tail keywords? It is because they are present on a “Very long tail” of the search vs demand graph. This graph further unfolds another interesting fact.
The most popular search terms generate only sixty percent of the total search demand. The rest, forty percent, is constituted by the 99.84% of searches made using long-tail keywords.
Here is a common myth that people believe about long-tail keywords:
“Shorter search terms generally have higher search volumes as compared to the longer ones.”
The below-given chart busts the myth.
Here, you can see that long search terms have more search volume than two-word phrases like “lose weight”. There are a million similar examples like this one. We have given an example in the chart attached below.
How To Find Long Tail Keywords?
The best way to look for long-tail keywords is by using Google. All you need to do is enter your main keyword on Google, and the search bar will display a couple of long-tail keywords. An example is shown below:
Alternatively, you can press on the search bar and just below the first result, and you will find a small bar with the title “People also search”. It displays a few popular questions related to your search term.
If you scroll down to the end of the article, you will find a bar titled “Relative Searches”. Here, you will find a few more long-tail keywords that you can easily integrate into your article.
It Is Easier To Rank On Long Tail Keywords
Long-term keywords can help you rank on the SERPs when there is a lot of competition in your niche or when there is a lot of competition for the primary keywords you are trying to rank on.
A majority of the companies and blogs benefit from using long-term keywords. It helps attract visitors with a specific search internet, and it also helps boost your revenue.
It is comparatively easier to rank on these long-tail keywords than the other common search terms because only a few websites will compete against you for those keywords.
The more specific your keywords are, the easier it will be for you to rank on them.
Owing to the vastness of the internet, it is quite easy to find your target audience for your particular niche. Concentrating on a group of long-tail search terms will help you boost your website’s traffic to a great extent.
Long Tail Keywords Attract Highly Converting Traffic
Ranking on the search engine with shorter keywords is tough since the competition is quite high. However, even if you succeed in securing the top position on search engines, it will have low visits, and the ROI will also be low.
On the contrary, long-tail keywords are proven to be a smart implementation nowadays, and you can make the most of it.
Going purely by the numbers, long-tail keywords may give you low traffic, but the return on investment made will be comparatively higher than their counterparts.
The best part is that you will attract a highly relevant audience that will more likely get converted to leads. Moreover, they will be very close to making a purchase, and you will also have less competition in ranking for the long-tail keywords.
Less Competition Equals to Lower Costs!
Long-tail keywords are beneficial for businesses that are looking forward to ranking high on the search engine. In addition, they are more valuable for marketers if they use them in their paid ad campaigns. That being said, if you are running a paid campaign on the search engine, using long-tail keywords will give results beyond expectations.
When people bid on long-tail keywords, the cost per click spent will be inevitably low due to low competition.
If you target long-tail keywords in your AdWords campaigns, you can secure higher rankings for your ads when a relevant search is done. Moreover, you will not have to pay a premium cost for every click. The only trick is to look for trustworthy, renewable sources of long-tail keywords that are suitable for your niche and business.
Why Focus on Long Tail Keywords?
As already discussed, ranking for long-tail keywords is much easier than ranking for shorter ones. Very few websites compete for long-tail keywords to secure a higher rank on the search engine. The more long-tail keywords you use, the more revenue your website will generate.
Since the internet is vast, you will easily find relevant audiences for your particular niche by using long-tail keywords. When you focus more on a long-tail keyword in SEO, you will receive more traffic than you expect. Another benefit of using long-tail keywords is that a visitor who lands on your website has a higher chance of buying from you.
For instance, if someone is looking for a board game to play and have fun with kids and family, they will usually start their search with “board games”. After scrolling through a few options, they suddenly realize that they are looking for perfect games for kids and have an essence of education in them.
They will continue their search, but the search query will be refined, “educational board games for kids”. Eventually, they will land on your website if you have used the same keyword in your article.
Optimizing Pages for Long Tail Keywords
Now that you have an extensive list of long-tail keywords, it is now time to inject them into your content. It would help if you mapped them in each of your landing pages to ensure better search engine ranking.
One of the best and the easiest ways of optimizing your pages is with various website auditor tools present on the internet. These tools have a content editor dashboard that lets you edit your pages in live mode.
You can paste the link of your webpage that you want to optimize, add the primary keywords you want to target, and then allow the tool to carry out a page audit. Thus, a very important role is played by a long tail keyword in SEO.
After the audit is complete, you will have a list of pointers/suggestions based on which you can optimize your webpage. Leverage the tips to edit the copy of your webpage and obtain greater results.
Pro Tip: Use Long-Tail Keywords in H2/H3 Headings:
Long-tail keywords deliver maximum benefits when used in the section headings of your web pages. For instance, if you own an online bike store, you choose to include a blog titled “How to choose a bike?” on your website.
You will have unlimited opportunities to split the article into several sections, and each can have a dedicated long-tail keyword.
The right use of keywords will make it easy for google to satisfy a vast range of search intents with a single article. Long-term keywords help convert your visitors easily into consumers.
When long-tail keywords are properly placed on your pages, your website will guarantee increased visibility, and your audience base will also expand.
We hope by now you are aware of what is a long-tail keyword and the role of long-tail keywords in SEO. There is a lot of myth associated with what long-tail keywords are and their role in SEO.
It would help if you kept in mind that low volume search terms are not always easier to rank on than high volume keywords. However, using them in your article will give you an edge over your competitor.
They might fetch you hardly ten visitors per month. However, ten visitors per long-tail keyword can eventually result in high traffic on your website and increase your revenue.