In a world where Google updates keep us on our toes, one thing that has stayed consistent to rank content on the SERPs is Keyword Research.
SEO is evolving rapidly, and no matter what new changes will be introduced in the future, keyword research was, is, and will be an essential aspect of optimizing your articles for search engines.
However, today the days are over when keyword stuffing used to work, and the more keywords a content had, the better was its placement on the search engine. Moreover, nowadays instead of focussing on one particular keyword, businesses must work with a cluster of keywords relevant to their topic.
Have you ever tried doing keyword research for blog posts and yet experienced zero organic traffic? You must be wondering, what went wrong? You should know that flawed keyword research equals poor optimization equals poor results.
Credibility is the major hurdle for ranking blog posts higher on the search engines. Search engines often look for the most credible content to rank for a given keyword or a phrase. Before understanding how to do keyword research for blog posts correctly, let us first understand what the term “keyword research” truly means.
What Is Keyword Research?
It is the process of finding keywords that people generally enter on the search engines intending to find valuable information about that particular topic.
You can look for the common queries that searchers have and then use them to your advantage to rank your articles on relevant search words. Keep reading to know more about how to do keyword research step-by-step.
How are Keywords Used?
When you see that several people are using some specific keywords for a product or a service for which you wish to rank, you can use those phrases in your content or work on editing the existing posts and pages. This is what is meant by an “optimized” content.
However, using popular keywords is alone not enough to make your content rank well on the SERPs. On the contrary, when you use the keywords intelligently throughout your content, they will help boost your web page’s ranking. Moreover, it will give you a competitive edge against your competitor.
Keyword stuffing will not only make it difficult for your users to read, but your website also stands a high chance of getting banned by Google. Using LSI keywords is also recommended.
Understand Short and Long Keywords
Let us say a user searches with the word “nails” rather than using a more specific search query, which goes like, “how to get nails like Demi Lovato.” The former search query will give you tons of non-related search queries, while the latter will help you find the most related results according to your goals.
No doubt, the word “nail” may receive a lot more traffic, but it is highly competitive, and the users may be looking for anything, such as haircuts, hair bands, hairstyles, etc. On the contrary, when you use the search query, “how to get nails like Demi Lovato,” you will get highly relevant results.
Such more specific, long keywords are known as “long-tail keywords,” When you choose to use them in your content, it will more likely rank higher on the search engine.
Create a Keyword List
Now that you know the basics of keywords and know what type will work best for you, look for the keywords according to the topic you are writing a blog on, and create a keyword list.
With the help of Google Analytics, you will know a few search terms that brought traffic to your website and the pages and posts popular on your website.
To be precise, when you are planning for the keywords and looking for the keywords that would work, understand who will search for your content and why. That being said, try to understand the persona of your potential consumers.
After having a solid understanding of your audience and their phrases, framing the blog post will be a cakewalk. You can also easily pick keywords based on the phrases used and their interests.
Research Specific Search Terms
Now, this is an exciting and innovative step. Some of you must have already thought of this, while some of you haven’t. Well, if you haven’t tried this yet, you must know that it is an excellent way to fill up keyword lists.
If you are struggling to find more keywords that people might search regarding a specific topic, find related search words that are displayed in Google when you type in a keyword.
When you enter your phrase and scroll down to the end of the Google result page, you will come across several suggestions similar to your actual input. You can use these keywords in your content as well.
Want to see the results? Type some related search terms in the Google search bar and look at their related search terms.
Check Keyword Difficulty and Search Volume
A part of keyword research is evaluating the degree of difficulty associated with the keywords you have shortlisted. You should know how difficult it would be to rank for specific keywords.
You will get a host of solutions, both paid and free, that will make the task easy. HubSpot, Google Keyword Planner, Moz, etc., help measure competition and search volume so that each keyword can be assigned to a difficulty level.
If the difficulty level is high, it will become harder for you to compete on the search engine. Keyword research benefits businesses in several ways, but doing it right is crucial.
To begin with, use keywords with low difficulty and include the ones for which you are already ranking. When you start receiving good traffic and obtain better results on the search engine, ranking high for keywords with more incredible difficulty will become easy.
We live in a digital world, and it is not 2000 when stuffing the same keywords would do the job. Use target keywords wisely, and in such a way, so that it is placed naturally in the content and delivers high SEO value.
You can use them in the title, description, or in the first paragraph of your content. Limit the use of similar keywords in your content, and do not use them more than 2-3 times. Also, do not forget to use related LSI keywords from your keyword list. It will help strengthen the authority score of your content on search engines.
After you have placed top-priority keywords in your headings, title, and the content itself, you can choose to include some related search terms as well. Besides, you can place keywords in other SEO-related components, like the image alt text, URL parameters, etc.
Make Use Of The Keyword Research Planner.
Several keyword research benefits are provided by certain tools and platforms that help you get more keyword ideas. Few of the best tools include,
- Google Keyword Planner:
This excellent free tool helps to create AdWords campaigns besides being a useful SEO resource. With this, you can look for ways to promote your services and products, shorten your product categories and aim at certain locations.
Search engines like Google offer historical statistics based on what users have been looking for all this while. Based on that, this tool provides you with a deep insight into people’s search terms.
- Google Webmaster Tools:
This free tool helps manage your site in several ways that involve analyzing your present rank in search results.
SpyFu is a paid and advanced tool designed ideally for your SEO and PPC keyword research. With this, you can check the keywords you currently rank for. Additionally, you can even research ideas by using some advanced filters.
- SEO Book Keyword List Generator:
This free tool helps you type in modifiers and keywords to obtain a perfect list of search terms.
- Ahrefs Keywords Explorer:
This paid tool assists you whenever you cannot decide or think about new Keyword ideas. The Ahrefs database provides a vast choice of around 5.8 billion keywords specified for more than 200 countries.
HubSpot is a paid tool equipped with extensive SEO features that involve a Content Creation Strategy Tool. This tool assists you in thinking of topics and will help you do keyword research for blog posts. Once you input your key topics, you can check the keyword volume on them and similar and relevant topics.
Neil Patel’s Ubersuggest is also the best and free when we talk about keyword research tools. Its paid version is also very cheap in comparison to other keyword research tools.
Do Not Miss The Big Picture
All and all, keep in mind that keywords are simply a facet of good and successful blogging. While Keyword research can be an excellent and handy tool to enhance your SEO, keep in mind that all that matters, in the end, is the value that you provide your customers. If you want me to do the Keyword research for you, then contact me.
Search engines usually look for quality content. Hence, the ideal way to prosper is to publish high-quality content regularly as Google changes its algorithms consistently, thereby aiming to deliver enhanced, helpful and better results regarding the content. On that note, we hope now you know the best ways of doing keyword research for blog posts.
What are the keyword research tips one should know?
Here are the few things one should consider while doing keyword research:
1. Find your seed keywords and put them into Google keyword planner.
2. Get your keywords and arrange them according to their search volume and difficulty level but you can’t find the details about these two parameters by using Google keyword planner so for that you have to opt for another way.
3. Put intitle:keyword, allintitle:keyword, allinurl:keyword in the search bar and get the total of search results you got from all three for all the keywords and arrange them from decreasing to increasing in number.
4. The keyword having more searches is more competitive and difficult to rank and vice versa.
What are the different types of keywords?
Keywords are mainly of three types and these are:
Short tail keywords: Short tail keywords are single-word keywords having high search volume and difficult to rank.
Mid tail keywords: Mid tail keywords are one to two-word keywords with high search volume and difficult to rank.
Long-tail keywords: Long-tail keywords are three or more words keywords having less search volume and easy to rank.
What do you mean by an LSI keyword?
The full form of LSI is Latent Semantic Indexing and LSI keywords are the keywords that are very closely related to the main focus keyword, the reason behind using these keywords is that it helps google bot to better understand what the content is all about.
What do you mean by keyword stuffing?
Keyword stuffing is known as excessive unrequired use of keywords in any content. Many SEO persons use this technique but it is a bad practice. One should avoid doing this if he or she wants not to be penalized.
What’s the first thing you should do before you start doing keyword research?
Build a List of Relevant Topics.
Then Refine Topics into Keywords.
Prioritize the keywords according to the User Search Intent.
Focus on the only specific part of the funnel.
Go After Relevant Search Features.
What is the best free keyword research tool?
There are three free and best keyword research tools in the market:
Google Keyword Planner
What is the most searched word in 2020?
Who is winning the election?
What are keywords match types?
Broad match (having max reach and minimum relevance)
Modified Broad match (having slightly lower reach and greater relevance)
Phrase match (having medium reach and medium relevance)
Exact match (having min reach and maximum relevance)
Negative match (usually used to increase the relevance of the website visitors)
Is Google keywords planner free?
Yes, Google keyword planner is completely free and this is the product from Google itself. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.
How SEO keywords are written?
Use Keywords in Your Meta Description, URL, and Title tag.
You should use your main Keyword in Your Article Title.
Use your Keywords Within the First 150 Words of the Article.
Insert Keywords Naturally Throughout the Article.
Use Keywords in the Last 150 Words of the Article.